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Home > Ladies Fragrances > Giorgio Armani >
Giorgio Armani is one of the most celebrated and influential designers Italy has ever produced. Following his military service, Giorgio Armani launched his career as a window dresser at a large Milanese department store, called La Rinascente. Giorgio Armani later revealed that he developed his classic style during this time, following frequent trips to the UK. "England was virtually the most important centre for inspiration," he says. Since 1975, Giorgio Armani has overseen the launch of Giorgio Armani Junior, Underwear, Swimwear, Accessories and Occhiali. Capitalising on the cachet of his more exclusive label, Giorgio Armani opened the first of a series of stores selling his cheaper diffusion lines, Emporio Armani and Armani Jeans, in 1981. In 2000, Giorgio Armani added a new make-up range to his output, specially designed by Pat McGrath. In 2000, Forbes declared Giorgio Armani to be the world's most successful designer, with personal earnings of $135 million in 1999. In 2001, the magazine put him at No.19 (behind the Bulgari family and ahead of the Prada's) on a list of Fashion's New Aristocrats.
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